Theatrical release poster
|Directed by||Ridley Scott|
|Written by||Jon Spaihts|
|Music by||Marc Streitenfeld|
|Editing by||Pietro Scalia|
|Distributed by||20th Century Fox|
|Running time||124 minutes|
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Prometheus is an upcoming science fiction film directed by Ridley Scott and written by Jon Spaihts and Damon Lindelof. The film stars Noomi Rapace, Michael Fassbender, Guy Pearce, Idris Elba, Logan Marshall-Green and Charlize Theron. Set in the late 21st century, the story centers on the crew of the spaceship Prometheus as they follow a star map discovered among the remnants of several ancient Earth civilizations. Led to a distant world and an advanced civilization, the crew seeks the origins of humanity, but instead discovers a threat that could cause the extinction of the human race.
The film began development in the early 2000s as a fifth entry in the Alien franchise, with both Scott and director James Cameron developing ideas for a film that would serve as a prequel to Scott's 1979 science fiction horror film Alien. By 2003, the project was sidelined by the development of Alien vs. Predator, and remained dormant until 2009 when Scott again showed interest. A script by Spaihts acted as a prequel to the events of the Alien films, but Scott opted for a different direction to avoid repeating cues from those films. In late 2010, he brought Lindelof onto the project to rewrite Spaihts' script, and together they developed a separate story that precedes the story of Alien but is not directly connected to that franchise. According to Scott, though the film shares "strands of Alien's DNA, so to speak", and takes place in the same universe, Prometheus will explore its own mythology and ideas.
The film entered production in April 2010, with extensive design phases developing the technology and creatures the film required. Principal photography began in March 2011, on an estimated $120–130 million budget, with filming taking place almost entirely on practical sets and on location in England, Iceland, Spain, and Scotland. The film was shot entirely using 3D cameras.
Prometheus was supported by a marketing campaign that included viral activities on the web. The campaign released two videos that featured stars from the film, in character, which expanded on elements of the fictional universe and received a generally positive reception. Prometheus is scheduled for release on June 1, 2012, in the United Kingdom, and on June 8, 2012, in the United States and Canada.
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In the late 21st century, a star map is discovered within the archaeological imagery of several otherwise unconnected cultures, including Magdalenian, Mesoamerican and Mesopotamian civilizations. The crew of the vessel Prometheus is sent on a scientific expedition, sponsored by the Weyland Corporation, to follow the map to find the origins of mankind. Exploring the advanced civilization of an extraterrestrial race, they soon face a threat to humanity's existence.
Other cast members include Kate Dickie as Ford, Emun Elliott as Chance, a pilot, Benedict Wong as Ravel and Patrick Wilson in an unspecified role.
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Development on a fifth film in the Alien franchise was in progress by 2002. At the time, Scott was considering returning to the series he created with his 1979 science fiction horror film Alien, to pursue a sequel that would explore the engineered origins of the series' Alien antagonists, and the "space jockey"—the extraterrestrial being, who briefly appears in Alien, as the deceased pilot of a derelict spaceship. Alien star Sigourney Weaver also expressed interest in returning to the series. Aliens director James Cameron discussed the potential for a sequel with Scott, and began working with another writer on a story for the film. It was then that 20th Century Fox approached Cameron with a script for a crossover film that would pit the series' monsters against the titular characters of the Predator films; what would become the 2004 science fiction film Alien vs. Predator. After Fox confirmed that it would pursue the crossover, Cameron stopped working on his own project, believing the crossover would "kill the validity of the franchise". In 2006, Cameron confirmed that he would not return to the project, believing that the series was Fox's asset, and he was unwilling to deal with the studio attempting to influence the potential sequel.
In May 2009, Fox first reported the project as a "reboot" to the Alien franchise, which was soon afterwards expressed as a then untitled prequel to Alien. Development stalled in June 2009, when Fox clashed with Scott over his selection of former commercial director Carl Erik Rinsch as director. Fox was only interested in pursuing the project if Scott directed. By July 2009, Scott was attached to direct the film, and screenwriter Jon Spaihts was hired to pen the script based on his pitched idea for a direct Alien prequel. With both director and writer in place, and pleased with Spaihts' pitch, Fox scheduled a release date for December 2011, but this was eventually dropped. In June 2010, Scott announced that the script was complete and that pre-production would begin, with a filming date set for January 2011. However, by July 2010, Lindelof had been hired to redevelop Spaihts's screenplay into a more original work. In October 2010, Lindelof submitted his refined screenplay to Fox. The studio was pleased because it had contested Scott's proposed budget of $150–160 million and found Lindelof's screenplay to be more budget-conscious; Scott had initially requested a $250 million budget and an adult oriented product, but Fox was reluctant to invest this amount of money, and wanted to ensure the film would receive a lower age-rating to broaden the potential audience.
In December 2010, it was reported that the film would be called "Paradise", but in January 2011, the title was confirmed as Prometheus. A release date was scheduled for March 9, 2012, but weeks later the date was pushed back to June 8, 2012. With the name confirmed, the production began to publicly distance the film from its Alien origins. The filmmakers were deliberately vague about the connection between the films, believing it would build audience anticipation for Prometheus. Scott stated that "while Alien was indeed the jumping-off point for this project, out of the creative process evolved a new, grand mythology and universe in which this original story takes place. The keen fan will recognize strands of Alien's DNA, so to speak, but the ideas tackled in this film are unique, large and provocative." In June 2011, Scott and Lindelof confirmed that Prometheus takes place in the same universe as the events of the Alien series. In July 2011, Scott stated that "by the end of the third act you start to realize there’s a DNA of the very first Alien, but none of the subsequent [films]".
"...We're exploring the future... away from Earth and [asking] what are people like now? ... Space exploration in the future is going to evolve into this idea that it's not just about going out there and finding planets to build colonies. It also has this inherent idea that the further we go out, the more we learn about ourselves. The characters in this movie are preoccupied by the idea: what are our origins?"
Spaihts met Scott in late 2009, where they discussed Scott's desire to pursue an Alien prequel. Spaihts offered his concept, including a "bridge" that would connect the film's "human story" to the Alien saga. He was quickly hired, which he credited to the reception of his "bridge" idea. Spaihts claimed his concept was created in the moment, and he had no ideas planned in advance. Spaihts set about writing a 20-page "extremely detailed outline", and within three and a half weeks his first draft was complete, and submitted to the producers on Christmas Day, 2009. Within 12 hours, Scott returned the script with notes for changes, and Spaihts spent the Christmas holiday redrafting.
Spaihts was tasked with exploring unresolved mysteries from Alien such as the Space Jockey. He saw the driving mysteries of Alien as "alien in nature", stating "all the mysteries have alien players: the exoskeleton nightmare and... the elephantine titan that was called the 'space jockey'... How do you make anyone care about events between creatures like this?" He found a solution in tying the alien mysteries to the past and future of human history. He explained: "if that story is somehow ours, and deeply enmeshed with the human story. That story changes meaning within our own life, things of such significance that we think of our own lives differently". He found translating Scott's stylistic visual concepts to text difficult, and he periodically had to rein in some of the director's ideas such as reminding Scott that in the scene they were discussing, the characters were subject to gravity and so could not simply float. By April 2010, the script was on the fourth draft. Scott described the script, saying "we are talking about gods and engineers. Engineers of space. And were the aliens designed as a form of biological warfare? Or biology that would go in and clean up a planet?" In June 2010, Scott stated that the script was complete and ready for filming.
However, Scott instead contacted Lindelof and requested that he review Spaihts' script. Within the hour, a messenger delivered the script to Lindelof and informed the writer that he would be waiting outside to take it back as soon as Lindelof had finished reading it. Unaware of what the producers liked about the existing script, Lindelof informed Scott and the producers that he found the general concept appealing, but that the story relied too heavily on elements of the Alien films, such as the general concept of the Alien creatures life-cycle. As a direct prequel to Alien, it was focused on leading into that film's story, and recreating the familiar cues of that series, and Scott was adamant that he avoid repeating previous accomplishments. Lindelof clarified, "If the ending to [Prometheus] is just going to be the room that John Hurt walks into that's full of [alien] eggs [in Alien], there's nothing interesting in that, because we know where it's going to end. Good stories, you don't know where they're going to end." "A true prequel should essentially proceed [sic] the events of the original film, but be about something entirely different, feature different characters, have an entirely different theme, although it takes place in that same world."
Lindelof suggested that the other parts of the script were strong enough to survive without the Alien hallmarks, such as the Alien creature which he believed had been "diluted" by the exposure it had received since, and the burden of "all the tropes of that franchise with Facehuggers and Chestbursters". He offered that the film could instead run parallel to those films, such that a sequel would be Prometheus 2 and not Alien, and submitted an idea for how such a sequel could work. He met with the producers the following morning, and was hired shortly afterwards in late 2010. Under Lindelof, the script began to divert from Spaihts' Alien prequel into a more original creation. Scott and Lindelof worked together five days a week between July and August 2010, trying to piece together exactly what vision Scott was trying to convey and how the script needed to change, including scaling back the Alien symbology and tropes. Beginning in August, Lindelof spent four to five weeks writing his first draft before submitting it mid-September 2010. Inspired by Blade Runner and Spaihts' script, Lindelof thought that it would be possible to combine an Alien story of action and horror with "the Blade Runner thematic", to ask bigger questions that he felt were normally posed in science fiction films. Lindelof explained:
Blade Runner might not have done well [financially] when it first came out, but people are still talking about it because it was infused with all these big ideas. [Scott] was also talking about very big themes in Prometheus. It was being driven by people who wanted the answers to huge questions. But I thought that we could do that without ever getting too pretentious. Nobody wants to see a movie where people are floating in space talking about the meaning of life ... That was already present in [Spaihts'] original script and [Scott] just wanted to bring it up more.
Scott's story concept was partially inspired by the work of Chariots of the Gods? author Erich von Däniken's writings about the theory of ancient astronauts, suggesting that life on Earth was created by aliens. Scott said, "NASA and the Vatican agree that [it is] almost mathematically impossible that we can be where we are today without there being a little help along the way... That’s what we’re looking at [in the film], at some of Erich von Däniken’s ideas of how did we humans come about." After Theron was cast, she, Scott and Lindelof developed three new scenes to service her character. Spaihts originated the idea that David, the android, is like humans, but does not want to be anything like them, eschewing a common theme in "robotic storytelling" such as Blade Runner. He also developed the theme that while the human crew are searching for their creators, David is already among them. Scott liked these ideas and had them explored further in Lindelof's rewrite. For Shaw, Lindelof felt it was important that she be distinct from Alien's Ripley, to avoid inevitable comparisons between the two female leads. In Spaihts' draft, Shaw was directly responsible for the events of the plot because of her desire to seek out potentially dangerous knowledge. As with David, Lindelof further expanded this facet of the character during his rewrites. Lindelof spent approximately eight months developing the script, finishing in March 2011, as filming began.
Pre-production had begun by April 2010, with a team developing graphic designs for the film's requirements. Scott convinced Fox to invest millions of dollars into the hiring of scientists and conceptual artists to develop a vision of the late 21st century. Production of Prometheus was marked by a high degree of secrecy with story details "extremely under-wraps." Determined to maintain the secrecy of the plot, Scott required the cast to sign clauses to prevent them disclosing story details, and the cast were only allowed to read the script under supervision in Scott's production office. One exception was made when a courier flew to one of the actors in a foreign location and then stood guard while the actor read the script. Concerning the confidential nature of the script, Scott stated: "I was insistent that the script not leak onto the internet, where it gets dissected out of context, which spoils it for everyone."
In July 2011, Lindelof stated that the film would be relying on practical effects, and employing CGI generally for on-set pre-visualization of external space visuals. Scott recalling advice special effects artist Douglas Trumbull gave him on the set of Blade Runner stated, "if you can do it live, do it live", with Scott claiming that although "you can pretty much do anything you want" with digital technology, practical effects are more cost effective. Cinematographer Darius Wolski convinced Scott that it would be possible to film in 3D with the same ease and efficiency of typical filming. 3D company 3ality Technica provided some of the rigs and equipment to facilitate 3D filming, and trained the film's crew in their proper operation. According to Scott, the decision to film in 3D added $10 million to the film's budget. Since 3D films need high lighting levels on set, the hallmark atmosphere of the Alien films with darkness and shadows will be added in post-production through grading processes, while the 3D equipment will be based on post-Avatar technology.
Principal photography began on March 21, 2011, on an estimated $120–130 million budget. Filming was scheduled to take place over six months, but it took longer than forecast: the film was still being shot in September 2011. Filming began at Shepperton Studios in Surrey, England, part of the Pinewood Studios group, where Scott used eight sound stages for filming, including the 007 Stage. Studio space was limited and the crew were forced to make the stages work for over 16 different sets, and also increase the size of the 007 stage by over 30%.
In July, filming moved to Iceland for two weeks, commencing at the base of the active Hekla volcano in southern Iceland on July 11, 2011. Speaking about working at the base of an active volcano, Scott stated "If one is afraid of nature in this profession then it would be best to find a different job". Filming also took place at one of the most powerful waterfalls in Europe, the Dettifoss waterfall in the Vatnajökull National Park in the north of Iceland. The Iceland shoot involved 160 Icelandic crew members and over 200 imported crew. Scott claimed that the Iceland filming comprised approximately fifteen minutes of footage for the film, and that the area represented the "beginning of time". Exterior shots of the alien world were shot in Iceland. Morocco had been an intended shooting location instead of Iceland, but the 2010 Arab Spring protests, forced the change of venue. Alternatives including the Mojave Desert had been considered alongside Iceland, but Scott explained that the country was ultimately chosen because "here it is so rough and 'Jurassic-like' and that proved decisive".
In September 2011, filming moved to the Ciudad de la Luz audiovisual complex in Alicante, Spain. Shooting areas included the complex's large water tank, and a nearby Alicante beach. The complex was booked from August 22, 2011, through to December 10, with set construction occurring from August until late September. Approximately 250 people worked on the three month-long Spain shoot, generating over €1 million to the local economy. Filming also took place in the Wadi Rum valley in Jordan.
Scott avoided using green screens unless necessary, instead employing various items to help the actors understand where they were meant to be looking in any particular scene on the practical sets that would have a CGI presence inserted in post-production. Rapace claimed that green screens were used less than six times during filming. The production used five 3ality Technical Atom 3D rigs, four of which were configured with Red Epic 3D cameras set up for use on camera dollies and tripods, which were continuously in use during filming. The fifth rig employed an Epic camera for use as a steadicam, which was only used as required.
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Scott focused on using the 3D footage to increase the illusion of depth. Despite this being his first 3D film he found the process easy. He stated: "You can literally twiddle a knob and the depth will increase", "the trick is not to overdo it". Prometheus contains approximately 1,300 digital effect shots, developed by visual effect studios, Weta Digital, Fuel VFX, Moving Picture Company, Rising Sun Pictures, Luma Pictures, Lola Visual Effects, and Hammerhead Productions. In December 2011, Rapace undertook additional dialogue recordings for the film. Additional scenes were filmed during January 2012 on the Isle of Skye, Scotland.
In July 2011, Scott stated that he was filming Prometheus with both adult-oriented R and more accessible PG-13 film ratings in mind, allowing the more adult content to be cut if necessary without harming the overall presentation. Scott claimed he had a responsibility to 20th Century Fox to be able to present a PG-13 cut of the film if the studio demanded, allowing it to be viewed by a wider potential audience. When asked about the rating, Scott explained "the question is, do you go for the PG-13, or do you go for what it should be, which is R? Financially it makes quite a difference...essentially it's kinda R...it's not just about blood, it's about ideas that are very stressful." Scott maintained that, regardless of rating, he would present the most "aggressive" cut of the film he could, while Fox CEO Thomas Rothman stated that Scott would not be forced to compromise the film's quality to avoid an R-rating. On May 7, 2012, Fox confirmed that the film had received an R-rating and would be released without any cuts being made.
Award winning production designer Arthur Max led the film's design. His art team were tasked with deconstructing the art and visuals of Alien and reverse-designing them for Prometheus. Max designed the sets including the alien structures and the landscape of the alien world, and vehicles, including the Prometheus and alien ship. Max researched NASA and European Space Agency designs and then developed these concepts with his vision of how space travel would look in the future to create the Prometheus. Max stated that he wanted "to do something that was state-of-the-art, which would represent a flagship spacecraft with every technology required to probe into the deepest corners of the galaxy." The interior of the ship was built across two level structure, fronted by a large, faceted, wrap around windscreen. Theron's quarters were designed to represent her high status on the ship, being furnished with modern and futuristic items including Swarovski chandeliers and a Fazioli piano. In early drafts, the ship was called the Magellan, and later Icarus and Paradise, before Lindelof and Scott opted for Prometheus.
The ship's garage, was built on the backlot of Pinewood Studios in England. The vehicles within were designed and built to operate on difficult terrain while still possessing a futuristic aesthetic, including LED lighting, and a metallic finish. The vehicles took eleven weeks to create. For the alien world, Max created a large Pyramid structure, with main interior areas connected by a series of chambers, corridors and tunnels, so expansive that some crew became temporarily lost within. The pyramid was enhanced in post-production to further increase its size. The pyramid housed the Juggernaut, a crescent-shaped alien ship reminiscent of the crashed craft from Alien.
In designing the crew's space suits, Scott was inspired to include spherical glass helmets after reading a story in Apple co-founder Steve Jobs' biography, about building an office out of Gorilla Glass, with Scott remarking "If I’m in 2083 and I’m going into space, why would I design a helmet that has blind spots. What I want is something where I have 360 [vision]. Glass, by then, will be light and you won’t be able to break it with a bullet." The interior of the prop helmets had nine functioning video screens, internal lighting, an oxygen supply provided by two fans, with battery packs concealed within a backpack. The helmet's exterior featured a functional torch and high-definition cameras with a transmitter and recorder. For the suit itself, Scott wanted to avoid the unwieldy NASA-style suit. His frequent collaborator, Academy award-winning costume designer Janty Yates, used medical research concepts relating to skin replacement treatments and materials to develop a design that could believably provide a flexible and comfortable garment. The outfit comprised a neoprene suit worn under an outer space suit, a base to which the helmet could be attached, and a backpack.
Aboard the ship, Yates gave the characters their own distinct look. Theron is dressed in an ice-silver, silk mohair suit, with Yates explaining: "[Theron] is the ice queen. It was always our vision to make her look as sculptural as possible". Fassbender's David is dressed similar to other crewmen, but his outfit was given finer lines to produce a more linear appearance. To create a casual, relaxed appearance, Marshall-Green's Holloway was dressed in hoodies, fisherman pants, and flip-flops, while Elba wore a canvas-greased jacket to represent his long career at the helm of a ship. Alien creature designer H. R. Giger designed murals that appear as some of the first artifacts discovered by the crew. Neal Scanlan and Conor O'Sullivan developed the film's alien creatures, aiming to convey each creature as having a logical biological function and purpose. Scanlan stated that much of Scott's inspiration for creature design is drawn from natural life such as plants and sea creatures.
A scene involving a large 3D hologram star map was inspired by the 1766 Joseph Wright painting "A Philosopher Lecturing on the Orrery", in which a scientist displays a mechanical planetarium by candlelight. While discussing the plot necessity of a star map with Spaihts, Scott mentioned the painting as how he saw the map being physically represented, although he was unaware of the name and described it only as "circles in circles with a candle lit image". To Scott's pleasure, Spaihts located the correct image based on his description. Spaihts stated: "making the leap from a star map, to an Enlightenment painting, and then back into the far future. [Scott's] mind just multiplexes in that way".
Frequent Scott collaborator Marc Streitenfeld composed the musical score for Prometheus. Scott processed Streitenfeld's score at Abbey Road Studios in London, England. The Prometheus (Original Motion Picture Soundtrack) album was released on iTunes on May 15, 2012. A CD edition is scheduled for release on June 12, 2012. It features 23 tracks by Streitenfeld, plus two supplemental pieces by composer Harry Gregson-Williams.
|Prometheus (Original Motion Picture Soundtrack)|
|1.||"A Planet"||Marc Streitenfeld||02:36|
|2.||"Going In"||Marc Streitenfeld||02:06|
|7.||"Not Human"||Marc Streitenfeld||01:51|
|8.||"Too Close"||Marc Streitenfeld||03:23|
|9.||"Try Harder"||Marc Streitenfeld||01:16|
|12.||"We Were Right"||Harry Gregson-Williams||02:45|
|15.||"Hyper Sleep"||Marc Streitenfeld||02:03|
|16.||"Small Beginnings"||Marc Streitenfeld||02:14|
|17.||"Hello Mommy"||Marc Streitenfeld||02:06|
|18.||"Friend from the Past"||Marc Streitenfeld||01:16|
|20.||"Space Jockey"||Marc Streitenfeld||01:32|
|23.||"Planting the Seed"||Marc Streitenfeld||01:38|
Prometheus's marketing campaign began on July 21, 2011, at the San Diego Comic-Con International, where images and footage from the film were presented by Lindelof and Theron, with Scott and Rapace participating via satellite contribution. A segment of the footage showed Theron performing "naked push-ups" which attracted much attention. A teaser poster was revealed on December 14, 2011, with the tagline, "The search for our beginning could lead to our end." A bootleg recording of an incomplete teaser trailer was leaked online on November 27, 2011, but was swiftly taken down by Fox. The teaser trailer was released on December 22, 2011.
On March 17, 2012, Scott, in partnership with AMC Theaters, hosted the premiere of the first full Prometheus trailer at the AMC Downtown Disney, during WonderCon in Anaheim, California. The event was streamed live via Facebook, Twitter, and the AMC Theater website, and the trailer was posted on AMC's Youtube channel immediately after its debut. Reaction to the trailer was considered to be positive among WonderCon attendees and on Twitter, and it received nearly three million views in the three days following its release. On April 10, 2012, media outlets were shown a 13 minute montage of scenes from the film's opening in 3D at the Vue Cinema in Leicester Square, London. The screening was well received, with particular mentions given to the 3D visuals and the performances of Fassbender, Rapace, Theron, and Elba.
On April 29, 2012, the international launch trailer debuted in the United Kingdom on Channel 4 during the first advert break of the TV show Homeland. Viewers were encouraged to share their opinions about the trailer on Twitter, some of which were then shared in a live broadcast during a later break. This marked the first time that viewers' tweets were used in a broadcast advertisement. Alongside the trailer, a competition was launched on the social platform Zeebox, offering viewers a chance to win tickets to the film whenever Zeebox detected the advert airing. On May 8, 2012, the advert became subject to an investigation by the British broadcasting regulatory body Ofcom for allegedly breaching broadcast rules when a voice over encouraged viewers to book tickets while the advert played and with the Channel 4 logo onscreen. The act potentially broke a rule that advertising and teleshopping must be clearly distinguishable from editorial content.
Although marketers typically avoid collaborating with adult-oriented films to focus on reaching broader audiences, the film attracted several promotional partners including Coors, Amazon, and Verizon FiOS. The campaigns were estimated to have spent $30 million in marketing support. Amazon directed interested users to purchase tickets through Fandango, and placed promotional material in products shipped to customers; this was the first time that Amazon had allowed such marketing by an external company. The National Entertainment Collectibles Association (NECA) will produce a series of action figures based on characters in the film, with an expected summer release date. A book, Prometheus: The Art of the Film, containing production art and behind-the-scenes photos from the film, is scheduled for release on June 1, 2012. The premiere in London, England, will be streamed live via the film's website and the Verizon FiOS Facebook. The event is facilitated by BumeBox, which culls audience questions from social sites and delivers them to reporters to ask at the event.
A viral marketing campaign began on February 28, 2012, with the release of a video featuring a speech by Pearce, in character as Peter Weyland, about his vision for the future. Set in 2023, the video presents a futuristic vision of a TED conference, an annual technology and design event held in Long Beach, California. The segment was conceived and designed by Scott and Lindelof, and directed by Scott's son, Luke. The production was made in collaboration with, and made available through TED because Lindelof wanted to introduce new audiences to the conference itself. Lindelof explained that the scene takes place in a futuristic stadium rather than the smaller locations of real TED conferences because "a guy like Peter Weyland—whose ego is just massive, and the ideas that he’s advancing are nothing short of hubris—that he'd basically say to TED, 'If you want me to give a talk, I’m giving it in Wembley Stadium.'"
TED community director Tom Rielly helped gain approval for the use of the TED brand-the first time that TED had been used for promotional purposes. He was involved in designing the 2023 conference, preparing an "extensive briefing on all the visual and audio aspects of a TEDTalk circa 2012 and a corresponding speculation on how things would work in the future", that included flying video cameras and "live Twitteresque feedback". Rielly claimed that the association generated millions of new visitors to the TED website. The video's release was accompanied by a fictional TED blog about the 2023 conference and a tie-in website for the fictional Weyland Corporation. On March 6, 2012, the Weyland website was updated to allow visitors to 'invest' in the company as part of a game to reveal new Prometheus media.
During the 2012 WonderCon, attendees at the film's panel were given Weyland Corporation business cards that directed them to a website and phone number. Calling the number resulted in the caller being sent a text message from Weyland Corporation that linked them to a second viral video. Narrated by Fassbender, the video is presented as an advertisement for the "David 8" android, portrayed by Fassbender. An extended version of the video was released on April 17, 2012. The advert details "David"'s features including its ability to seamlessly replicate human emotions without the restrictions of ethics or distress. Accompanying the video, a full page "David" advertisement was placed in The Wall Street Journal; a Twitter account operated by a David8 was revealed, allowing Twitter users to ask the character questions; and a partnership with Verizon FiOS was launched, offering a virtual tour of the Prometheus spaceship. Another video, "Quiet Eye", starring Rapace as Shaw, was released on May 16, 2012, debuting through the Verizon FIOS Facebook. In the video, Shaw requests Weyland's aid to seek out alien life, in a phone call monitored by Yutani, a fictional company from the Alien series. In France, the Saint-Martin ghost train station was converted in appearance to resemble alien architecture from the film, visible to passing commuters.
Lindelof discussed the videos at the May 2012 Digital Hollywood conference. He claimed that the videos originated from the question of the film's status as an Alien prequel. It was decided that creating videos with the film's stars would generate more interest than anything that could be said in regards to its connection to the Alien films. He furthered that the challenge in creating the videos was that they needed to be good enough to justify their existence, but not so important that their absence from the final film would be an issue for audiences.
The premiere of Prometheus is scheduled to take place on May 31, 2012, at Leicester Square in London, England. The film will be released on June 1, 2012, in the United Kingdom, and June 8, 2012, in North America. It will be simultaneously released in IMAX theaters, and in 3D, and it is encoded for D-Box motion seats that provide physical feedback to the viewer during the film.
In the United Kingdom, 18,827 tickets were pre-sold for the London IMAX, the largest IMAX screen in the country, breaking the theater records for the highest grossing week of pre-sales with £293,312 ($474,687), and the highest grossing first day of pre-sales with £137,000 ($221,717), exceeding the performance of other high-profile IMAX releases including The Dark Knight and Avatar.
During the March 17, 2012, WonderCon, Scott stated that the film leaves some questions unanswered, and that these could be answered in a sequel, saying "If we're lucky, there'll be a second part. It does leave you with some nice open questions." Asked if a sequel would be a direct prequel to Alien, Lindelof said "if we’re fortunate enough to do a sequel... it will tangentialize even further away from the original Alien."